About Climatech
Climatech Heating and Cooling serves the heating and cooling needs of Mooresville, Davidson, Cornelius, Huntersville, Denver and other communities around lake Norman. Locally owned and operated, their mission is to deliver value to our customers with honesty and integrity. The company has 25 highly trained and experienced employees who each have integral roles in the day-to-day activities. The staff works together to provide prospects and clients with prompt, precise service. Their objective is to provide excellent customer service, to build and maintain long term relationships.
Climatech installs a variety of brand name heating and cooling systems and services all brands of HVAC equipment. The staff is trained to work with all scenarios: commercial, residential, new construction or existing structures, system installation, service or replacement. Climatech Heating and Cooling is ready to satisfy the communities HVAC needs with the experience, integrity and trusted names that clients deserve.
Nature of the Situation
Climatech was well established in the community, has a strong customer base but lacked an online presence. The company wanted to establish a website that highlighted the services they offered to communities in and around Lake Norman. Climatech also wanted to develop branding and identity on the web through their website and online marketing efforts. Their desire is to be positioned as the dominant HVAC company in the Lake Norman and North Charlotte marketplace in local search engine results and online presence.
Nature of the Solution
Web Strategy and planning
RevenFlo offered a strategy to design and develop an open source technology web site that would promote the Climatech brand and position them as the leader in HVAC services in the Lake Norman communities. Outside of building the site we needed to work with the client to create the content and copy for the site. After launching the site we have continued to work with Climatech on their web marketing.
Web Design and Development
Visit Site- We designed an easily navigable site that outlines the variety of services Climatech is able to provide. The site accommodates education marketing and promotional marketing as well, allowing Climatech to post updates on industry news as well a seasonal specials. The site speaks to the professionalism and personalized customer service the Climatech provides. We incorporated a plan on training the staff to maximize exposure and ensure site updates.
Web Marketing Management
We launched a web marketing initiative that has a primary focus on positioning Climatech in top search engine results for the market place they serve. Climatech wants to dominate search engine results for the marketplace they serve and they have achieved that with the website and web marketing launch managed by RevenFlo. The next phase is to segue into the social media foray and to cross promote Climatech with their website and selected social media outlets.
Web Maintenance and Training
We provide maintenance work for Climatech on an as needed basis. We are able to assist them with any update or changes they would like made to the site per their request. In addition to maintenance we provided training to Climatech staff on how to utilize the open source technology and how to yield the greatest results from an SEO and web marketing standpoint.
Summary
Climatech has achieved a web presence, they are performing in search engine results and we look forward to seeing their continued growth and success. Thank you for your business Climatech. If anyone is interested in learning more about our practices and methodologies feel free to email us at info@revenflo.com or call 803.328.6033.