About Jan-Pro
Jan-Pro® cleaning professionals are located throughout the Charleston area. They provide expert janitorial and carpet cleaning service to satisfied clients in offices, medical buildings, schools and retail centers. Jan-Pro® owner-operators are licensed, highly-trained franchisees of Jan-Pro® of the South Carolina Coast, located in Mount Pleasant SC.
Nature of the Situation
Jan-Pro® of the Carolina Coast had no website of their own, but were instead only represented in the corporate website, which was an international website. The local franchise owner decided to create a web presence to reflect Jan-Pro® the LOCAL SERVICE BUSINESS, as opposed to Jan-Pro® the international franchising opportunity. Jan-Pro® serves its community of businesses and organizations well, and wants a dominant market presence in the local community.
Nature of the Solution
1. Web Strategy and Planning
We articulated a strategy to design and develop a bold, professional, strategic website built in an open source content management system. Then to deploy a monthly marketing program in Search Marketing, Online Advertising, and Social Media Management to achieve a dominant level of presence in the web marketplace for local commercial cleaning services. We also planned to train and educate staff on using the system to publish and manage content, and to provide necessary maintenance and updates of the technology involved.
2. Web Design and Development
Visit Site – We designed the site to be a user-friendly, powerful, bold design that would accommodate education marketing as well as promotion marketing. We developed the site in WordPress to allow easy content management for both the web marketing service provider (us) and the client.
3. Web Marketing Management
We will be launching a web marketing program (if all goes as planned) immediately. This program will include Search Engine Marketing, Social Media Management, and Content/Education Marketing.
4. Web Maintenance and Training
We will be providing needed updates and upgrades to the technology as well as appropriate staff training to meet the operational needs of Jan-Pro®.
Summary
Thank you for your business, Jan-Pro®. If you have any questions about our practices and methodologies, please contact us.