About Climatech Heating and Cooling
Climatech Heating and Cooling, Inc. is a locally owned and operated business serving the HVAC needs of the greater north Charlotte community. While the area they serve is quite expansive, the expert service they deliver is very personal. Their 25 highly trained employees, many of whom live within the communities they serve, are committed to the company’s mission; delivering value to customers with honesty and integrity.
Climatech has been providing professional, quality service for a decade. Their exceptional knowledge and attention to building long term customer relationships has earned them an A+ rating from the Charlotte BBB. Never ready to rest on their accomplishments, Climatech continually looks for opportunities to improve their business.
Nature of the Situation
Five years ago, Climatech approached RevenFlo with a desire to build a company website. After careful listening and collaboration, RevenFlo created a customized WordPress website that measured up to Climatech expectations. Now, five years later, the website continues to perform well; however, the company’s expectations have grown. Climatech wants to update their site without losing their brand recognition. Key elements to consider for the update included a more personal appearance/experience, and, an ability for clients to take action via the website – creating potential for lead generation.
Nature of the Solution
Knowing that Climatech wanted to stay true to the “look” of the original website, RevenFlo approached this project with a new design; one that would refresh the site without giving it a total facelift. To make the site more personal, stock photos were replaced with images of Climatech employees. Forms were also added creating an easy avenue for new as well as existing customers to contact Climatech. RevenFlo Web Team added a feature which allows customer reviews posted on Google and Yelp to be published directly to Climatech’s website; providing greater credibility to an already well-respected company. A new WordPress theme was also introduce which enhanced the websites overall appearance. Giving it a fresh, updated look without loss of brand identity.
Results
The website created five years ago for Climatech Heating and Cooling, Inc. is still performing well and looking better than ever. Now, when customers visit the site, they see the faces of service technicians who may call on their home. They also have a face to go with the voice of their customer service rep. A contact form with a special offer appears on pages throughout the site enabling Climatech an opportunity to secure new leads with a target audience – clients who are actually interested in the service they provide. Personal testimonies uploaded to their home page from satisfied clients reinforce Climatech’s message of providing exceptional service. A new look with a timeless message! RevenFlo WebTeam is pleased to once again assist the good people at Climatech in reaching their goals.
